Scope of work: Identity System Design, Web Design and Development, Digital and Printed Marketing Assets, Video Production
VenaNola is Vena’s first users’ conference and it was important to clarify the brand’s positioning and the loyal customers they serve.
My role as creative director helped brand Vena as a legitimate contender in the CPM space. This led to growth in customer satisfaction, pride and loyalty.
New Orleans, nicknamed “Big Easy” is known for its round-the-clock nightlife, vibrant live-music scene and spicy, singular cuisine reflecting its history as a melting pot of French, African and American cultures.
It was important to express this and after hours of branding sessions, I was able to define it by combining the Vena primary and secondary colour palette.